According to the website:
The spirit of this initiative is the basis of what makes a Hoosier. Giving freely of yourself for the goodwill of another. Print out one of these cards by clicking on the image to the left and then pass it on to the person for whom you do your act of service.The website then goes on to suggest ways YOU can help out:
- Have a clothing drive at work to donate to a homeless shelter.
- Volunteer with your pet for pet therapy at a nursing home or children’s hospital ward.
- Pay for a kid to play in a youth sports league.
- Visit a nursing home.
- Donate your kid’s old toys to charity.
- Buy lunch for an intern.
- Share your umbrella with someone who doesn’t have one.
- Volunteer at your local elementary school (field trip chaperone, read to 1st graders, etc.)
- Take a homeless person out for lunch.
- Write a supportive and caring letter to a friend
The website plays an annoying, condescending video about how people need to help out their fellow Hoosier during these hard times. Jim Irsay even makes an appearance where he exhorts Hoosiers to help one another.
Let's recap. This is an organization that after the floods and the tornado on the east side of Indianapolis last year, contributed a miserly $50,000 to relief efforts...and even that donation was conditioned on the public matching the Colts' $50,000.
This is an organization that got such a sweetheart deal with the Lucas Oil Stadium that the Capital Improvement Board has been left running huge deficits, so much so that Indianapolis' taxpayers face yet more tax increases to bail out the CIB. Jim Irsay could with a wave of his hand ask that the agreement be changed so as to eliminate the CIB's operational deficit on Lucas Oil Stadium and wipe out the need for a tax increase for Indianapolis residents. Irsay won't even consider that. His spokesmen arrogantly dismiss renegotiation, and claim they are merely "tenants" in the building. Of course, the Colts are tenants that get all the advertising revenue inside and outside the building and 1/2 the revenue from non-football events, while the CIB pays for full-time employees to run the building.
Instead of trying to shame Hoosiers in a lame PR effort to score points while not actually shelling out any of his own money, Jim Irsay might try showing some generosity to Hoosiers by bending on his position against renegotiation of the Lucas Oil Stadium deal. Simply winning on the playing field is not enough. It is time for the Indianapolis Colts to step up and finally become good corporate citizens.
FYI, you'll notice that in the YouTube version of the video they direct you to off of the website, they have shut off comments. The Colts PR folks undoubtedly knew they would have faced a barrage of negative comments about the organization's own lack of generosity and failure to help Hoosiers.