Unfortunately for Jones, the surprising closeness of this race is a double edged sword. While it means more money for his campaign, it also means more publicity on Jones' more unpopular positions on such issues as abortion and guns. While Moore has been tarnished by the recent revelation that the former Alabama Chief Justice successfully fought against repeal of a (no-longer enforced) segregation clause in the state Constitution, Jones' being pro-choice and against gun rights may prove worse offenses to Alabama voters. Further, close polls mean the race becomes nationalized and that is not good for Jones. He does not want to have to defend Democratic leaders and coastal liberals Nancy Pelosi and Chuck Schumer. If Jones could convince Alabama voters he is a moderate to conservative Democrat, then he could pull off an upset. Unfortunately for Jones though, he is not a moderate to conservative Democrat. He is liberal, i.e. progressive, Democrat trying to win in very conservative Democrat.
Breitbart's Steve Bannon enthusiastically supported Moore in his primary win against Strange. He is exactly the type of bomb-throwing candidate that Bannon wants running all over the country, challenging "establishment" Republicans in primaries. If Moore loses in Alabama, or if he only wins narrowly, that should send shock waves through the GOP about the dangerous approach Bannon is taking. The Moore-types can win primaries, but can they win general election, especially if they are not in heavily-Republican states? Doubtful.