Monday, April 29, 2013

TV Shows Migrate to Internet As Television Medium Continues to Evolve

I found this story on-line.  It reveals how television continues to evolve, becoming a more online medium:
In Soap Opera Land, a character who dies isn’t always dead. Just think of Bobby Ewing on ’80s nighttime soap “Dallas” whose demise was just a bad dream of wife Pamela after actor Patrick Duffy announced he wanted to return to the show
And so it appears to be with two popular soaps, “One Life to Live” and “All My Children.” ABC pulled the plug on OLTL last year and AMC in 2011, after each program had run more than 40 years on network daytime television.

Now the shows are back, resurrected on the Internet as the debut offerings of the Online Network. ..

New 30-minute shows of each program will premiere Monday through Thursday, with a recap offered Friday that features interviews and behind-the-scenes footage. You can watch for free at on your computer or, if you subscribe to Hulu Plus, on other devices, or buy the shows from iTunes for download.

What time are the shows on? Anytime. That’s the beauty of online television. Touted as “anytime” soaps instead of daytime soaps, the shows offer a flexibility for viewers who no longer have the freedom to sit down each day at a regular time for “my story.”


 “As few as five years ago, this move of an established TV series to online exhibition would have sounded like folly,” Jim McKairnes, a former CBS executive and now TV consultant, college professor and author told me. ”But in today’s quickly changing world of pipelines and platforms and new-business-models, of ‘House of Cards’ and ‘Hemlock Grove’ and ‘Arrested Development’ on Netflix, of content rather than programming, it seems merely to represent the next phase of storytelling,” McKairnes said.

1 comment:

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