Tully suggests that Indianapolis sell off the naming rights to various government buildings. He also suggests that city police cars have sponsorship decals placed on them. I immediately thought of the Reno 911 episode where the Reno Police Department cut a sponsorship deal with a Hooters-type franchise that required them to repaint their cars pink and wear pink uniforms.
Here are his suggestions:
"The Central Library, for instance, could become the Pepsi Library. The airport? It could be the Indianapolis International Airport at Target Field. Meanwhile, the city could slap Brink's decals on police cars and smoke-detector ads on firetrucks."Later in the column he suggests more:
"After all, the children of Indianapolis would enjoy a park just as much if it were sponsored by Reebok. That city pool would be just as fun and splashy if Coppertone were the official sunscreen. Little would change if we had the Barnes & Thornburg City-County Building. Conventioneers surely wouldn't mind if a corporate name hung over the convention center."It is quite evident that city leaders have been selling off the city for quite some time. But do we have to do it literally? These buildings were built with taxpayer money and any corporate contribution for naming rights is tiny comparied to how much taxpayers paid for the buidings. So why name it after a corporation?
I was certain Tully wasn't serious and was actually sarcastically mocking city leaders who are always putting business interests ahead of the taxpayers. Yet two Republicans on the council Marilyn Pfisterer and Ryan Vaughn actually are quoted in Tully's column saying that this is an idea that should be looked at.
Again, is this an April Fool's joke? I thought it was still February.